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Online Social Research: Methods, Issues, and Ethics

(Digital Formations Series, Vol. 7 – Steve Jones, Series Editor)
Edited by Mark D. Johns, Shing-Ling Sarina Chen, and G. Jon Hall
has just been released by Peter Lang Publishers, New York
© 2004      ISBN 0-8204-6101-6

Online Social Research: Methods, Issues, and Ethics is a collection of essays by veteran online researchers who provide testimonial illustrations as to how traditional research methods may be modified for effective online research as well as identify and discuss the critical issues and dilemmas encountered. The former serves as a resource for teachers, students, and researchers who utilize online environments for information gathering. The latter is designed to stimulate ongoing debates and creative ideas about an as yet nonregulated arena of research. Online Social Research addresses online research in the fields of communication, journalism, sociology, psychology, marketing, education, and medicine, as well as related disciplines that may have occasions to utilize surveys, interviews, and observations for information gathering in online environments. Since this book deals with methodological consideration, it is designed as a text for research methods classes as well as a resource for researchers.

Contents

Prologue: Online Environments and Interpretive Social Research
       Norman K. Denzin, University of Illinois–Champaign-Urbana

 

Part I—Methods of Online Social Research

Introduction: Technological Environments and the Evolution of Social Research Methods
       Clifford G. Christians, University of Illinois–Champaign-Urbana;
       Shing-Ling Sarina Chen, University of Northern Iowa

Reengineering Focus Group Methodology for the Online Environment
       
Matthew Williams, Cardiff University;
       Kate Robson, University of Wales College of Medicine

Researching OURNET: A Case Study of a Multiple Methods Approach
       Sharon S. Kleinman, Quinnipiac University

Managing Visibility, Intimacy, and Focus in Online Critical Ethnography
       Kathleen LeBesco, Marymount Manhattan College

“Seeing and Sensing” Online Interaction: An Interpretive Interactionist Approach to USENET Support Group Research
       Mary K. Walstrom, Sonoma State University

 

Part II—Issues of Online Social Research

Introduction: Opportunities and Challenges in Methodology and Ethics
       Amy S. Bruckman, Georgia Tech

Surviving the IRB Review: Institutional Guidelines and Research Strategies
       
Mark D. Johns, Luther College;
       G. Jon Hall, University of Northern Iowa;
       Tara Lynn Crowell, Richard Stockton College

Participants and Observers in Online Ethnography: Five Stories About Identity
       Lori Kendall, SUNY, Purchase

Representation in Online Ethnographies: A Matter of Context Sensitivity
       Annette N. Markham, University of Illinois at Chicago

Research Paparazzi in Cyberspace: The Voices of the Researched
       Shing-Ling Sarina Chen,
       G. Jon Hall, University of Northern Iowa;
       Mark D. Johns, Luther College

 

Part III—Ethics of Online Social Research

Introduction: Ethics and Internet Studies
       Steve Jones, University of Illinois at Chicago

Reexamining the Ethics of Internet Research: Facing the Challenge of Overzealous Oversight
       Jim Thomas, Northern Illinois University

Issues of Attribution and Identification in Online Social Research
       Susan B. Barnes, Rochester Institute of Technology

“Electronic Eavesdropping”: The Ethical Issues Involved in Conducting a Virtual Ethnography
       Katherine M. Clegg Smith, University of Illinois at Chicago

“NEED HELP ASAP!!!”: A Feminist Communitarian Approach to Online Research Ethics
      
G. Jon Hall, University of Northern Iowa;
       Douglas Frederick, University of Iowa;
       Mark D. Johns, Luther College

 

Epilogue: Are We There Yet? Emerging Ethical Guidelines for Online Research
      Charles Ess, Drury University

 
 

Mark D. Johns is Assistant Professor in the Department of Communication/Linguistics at Luther College in Decorah, Iowa. He received his Ph.D. in mass communication from the University of Iowa. His research interests include social impacts of new communication technologies and intersections of media, religion, and culture.

Shing-Ling Sarina Chen is Associate Professor of Mass Communication at the University of Northern Iowa. She received her Ph.D. in mass communication from the University of Iowa. Her research interests include communication technologies and social structures, electronic media and the community, audience experiences, and social relationships in cyberspace.

G. Jon Hall is Professor Emeritus at the University of Northern Iowa (UNI). He received his Ph.D. in communication from Southern Illinois University, Carbondale. During his twenty-eight-year tenure in the Department of Communication Studies at UNI, he has established a diversified record of articles and papers for publication and presentation.